Tag Archives: PR

A school trip backstage

Most finals weeks are the same – students walking around anxious and sleep deprived; professors dreading the last wave of grading; and campus facilities working on overdrive to match the round-the-clock demand for … well, everything.

But this semester the finals week for several U of Iowa SJMC (School of Journalism and Mass Communication) students and me was different. We got invited backstage to the Bon Jovi concert in Des Moines on May 12. Bon Jovi’s managers e-mailed our administrator Rebecca Scott and pitched the idea. Scott’s first reaction was, of course, disbelief. The e-mail joke of the day, she thought. Still, she responded. And soon it turned out to be real.

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