The “Know the Red Flags” campaign, which was proposed and implemented during my Strategic Communication Campaigns class, was recently covered by the University of Iowa SJMC newsletter. Read it here.
My Fall 2012 Strategic Communication Campaigns class is implementing the campaign “Know the Red Flags” against dating violence, sponsored by the Domestic Violence Intervention Program (DVIP). The campaign aims to educate UI undergraduate students about dating violence and its prevalence on campus. It also aims to raise awareness about the “red flags” of dating violence, and to inform students about available resources. The primary audience is undergraduate men on campus between 18 and 25. The secondary audience is undergraduate women between 18 and 25.