Research

Publications

Ni Zhang, Shelly Campo, Jingzhen Yang, Petya Eckler, Linda Snetselaar, Kathleen Janz, Emily Leary. (2017). What motivates young adults to talk about physical activity on social network sites? Journal of Medical Internet Research, 19(6), e226.

Petya Eckler and Yusuf Kalyango Jr. (2017). Images of the female body. In K. Burns (Ed.). Social media: A reference handbook. Goleta, CA: ABC-CLIO.

Petya Eckler, Yusuf Kalyango Jr., Ellen Paasch. (2017). Facebook use and negative body image among U.S. college women. Women & Health, 57(2), 249-267.

Petya Eckler, Shelly Rodgers, Kevin Everett. (2016). Characteristics of community newspaper coverage of tobacco control and its relationship to the passage of tobacco ordinances. Journal of Community Health (full text).

Ni Zhang, Shelly Campo, Jingzhen Yang, Kathleen Janz, Linda Snetselaar, Petya Eckler.(2015). Effects of social support about physical activity on social networking sites: Applying the theory of planned behaviour. Health Communication.

Petya Eckler and Shelly Rodgers. (2014). Viral advertising: A conceptualization. In H. Cheng (Ed.). The handbook of international advertising research (p. 184-202). West Sussex: John Wiley & Sons.

Ni Zhang, Shelly Campo, Kathleen Janz, Petya Eckler, Jingzhen Yang, Linda Snetselaar, Alessio Signorini. (2013). Electronic word of mouth on Twitter about physical activity in the United States: Exploratory infodemiology study. Journal of Medical Internet Research, 15(11), e261.

Kevin Wise, Saleem Alhabash, Petya Eckler. (2013). “Window” shopping online: Cognitive processing of general and specific product windows. Journal of Interactive Advertising, 13(2), p. 88-96.

Petya Eckler and Yusuf Kalyango Jr. (2012). Cross-national content analysis of the coverage of the 2008 Russia-Georgia conflict. Journal of Media and Communication Studies, 4(3), p. 35-45.

Petya Eckler and Paul Bolls. (2011). Spreading the virus: Emotional tone of viral advertising and its effect on forwarding intentions and attitudes. Journal of Interactive Advertising, 11(2), p. 1-11.

Petya Eckler and Erin O’Gara. (2011). Health communication. In G. Brewer (Ed.), Media Psychology (p. 28-47). Basingstoke, UK: Palgrave Macmillan.

Petya Eckler and Shelly Rodgers. (2011). Viral marketing on the Internet. In J. Sheth & N. K. Malhotra (Eds.), Wiley international encyclopedia of marketing, vol. 4, Advertising and Integrated Communications. West Sussex: John Wiley & Sons.

Yusuf Kalyango Jr. and Petya Eckler. (2010). Media performance, agenda building, and democratization in East Africa. Communication Yearbook 34, p. 355-389.

Yusuf Kalyango Jr. and Petya Eckler. (2010). International journalists’ expectations from the U.S. media coverage of Hurricane Katrina. Journalism, 11(3), p. 277-292.

Petya Eckler, Gregory Worsowicz, J. Wesley Rayburn. (2010). Social media and healthcare: An overview. PM&R [Physical Medicine & Rehabilitation], 2(11), 1046-1050.

Kevin Wise, Petya Eckler, Anastasia Kononova, Jeremy Littau. (2009). Exploring the hardwired for news hypothesis: How threat proximity affects the cognitive and emotional processing of health-related print news. Communication Studies, 60(3), p. 268-287.

Petya Eckler, Gregory Worsowicz, Katherine Downey. (2008). Improving physician-patient communication. In J. Parker and E. Thorson (Eds.), Health communication in the new media landscape (p. 283-302). New York, NY: Springer Publishing Company.

Select Presentations

Andrea Tonner, Petya Eckler, Julie Cameron. Using a collaborative approach to develop research questions. Abstract presented at the 9th Workshop on Interpretive Consumer Research, April 2017, Stockholm, Sweden.

Anke Jobsky, Petya Eckler, Andrea Tonner. Mediatizing the naked truth – A re-conceptualisation of the ideal beach body in contemporary media. Abstract accepted at the biennial conference of the European Communication Research and Education Association (ECREA), November 2016, Prague, Czech Republic.

Petya Eckler. Rhetorical discourse and news: Exploring strategies for high school students to critically engage with media on public health issues in Europe. Abstract presented at the annual regional conference of the International Communication Association (ICA-Regional), April 2015, Lodz, Poland.

Ellen Paasch, Petya Eckler, Yusuf Kalyango Jr. U.S. College women’s discursive construction of body image on social media. Poster presented at the biennial conference of the European Communication Research and Education Association (ECREA), November 2014, Lisbon, Portugal.

Petya Eckler, Yusuf Kalyango Jr., Ellen Paasch. Facebook and college women’s bodies: Disordered eating, body image and social media. Paper presented at the annual conference of the International Communication Association (ICA), May 2014, Seattle, WA.

Erin O’Gara, Petya Eckler, Pat Blake, Stanton Berberich. Putting Babies First: An educational video and social media project. Poster presented at the annual National Conference on Health Communication, Marketing, & Media, August 2013, Atlanta, GA.

Petya Eckler, Rauf Arif, Erin O’Gara. Use of social media by U.S. hospitals: Benefits and challenges. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), August 2012, Chicago, IL. (Third place faculty paper in ComSHER Division).

Julie Andsager and Petya Eckler. Hard times in the heartland: How metropolitan Midwest newspapers cover rural health. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), August 2012, Chicago, IL.

Petya Eckler, Julie Andsager, Erin O’Gara. Smokers talking to smokers about quitting: Online consumer reviews of cessation products. Paper presented at the annual conference of the International Communication Association (ICA), May 2012, Phoenix, AZ.

Petya Eckler. Online consumer reviews of smoking cessation products: Implications for public health. Paper presented at the annual meeting of the American Public Health Association (APHA), October 2011, Washington, DC.