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I am a senior lecturer in journalism at University of Strathclyde School of Humanities.

I do research into health communication through social media and electronic word of mouth; international and strategic communication. Lately, I have looked into the relationship between Facebook and body image, tobacco coverage in American newspapers, how American hospitals use social media, etc. My work has appeared in the journals Women & Health, Journal of Community HealthHealth Communication, JMIR, Journal of Interactive Advertising, PM&R, Communication Yearbook, Journalism, Communication Studies and the books Health Communication in the New Media Landscape and Media Psychology.

I teach journalism core classes to first- and second-year students and the honour class Journalism Portfolio. I also supervise the postgraduate class Producing Media. I am the staff advisor of the Byline Club.

Prior to joining the University of Strathclyde, I was an assistant professor at the School of Journalism and Mass Communication at University of Iowa.

My professional experience includes working as an assistant editor, managing editor, health writer, reporter, and copy editor in the United States and Bulgaria, and a public relations coordinator in Bulgaria.

I have received my master’s and doctoral degrees from the Missouri School of Journalism and my bachelor’s degree from the American University in Bulgaria.

Contact me at: petya.eckler@strath.ac.uk